Implementing a Delivery Software Platform to Enhance Direct Farmer-to-Consumer Sales

Abstract

With the increasing prevalence of online shopping, this study explores the design and impact of a specialized Vegetable Shopping App, aimed at facilitating direct sales between farmers and consumers. Leveraging the convenience of digital platforms, this app allows farmers to list their fresh produce while enabling buyers to purchase and pick up goods from local supermarkets or designated points. The app's unique feature of displaying real-time growth and freshness information enhances transparency and consumer trust. Particularly beneficial during the COVID-19 pandemic, this app supports collective distribution, minimizing the need for physical shopping trips and reducing logistics personnel contact. The proposed app not only aids farmers in reaching consumers directly, ensuring better profits and reducing wastage of agricultural products, but also provides consumers with quick and easy access to fresh produce, thereby improving overall quality of life. The effectiveness of this model in enhancing direct agricultural sales and consumer convenience highlights its potential for broader application.